Market Discovery and the Evolution of an Early Premier Labs Business Concept
One of the very first concepts brought to Labs illustrates exactly how our venture studio model works — and why the process matters just as much as the technology behind it.
It began with a simple idea:
What if we could build a better emergency stop button?
And it evolved into something far more powerful.
Building from the Ground Up: How Premier Labs Creates Companies with Real-World Impact
For Premier Labs, building a company is a commitment to solving problems that truly matter. Our disciplined validation process gives every idea structure, but our purpose goes beyond process; it’s about creating lasting impact across the industries we serve.
Meet Joel Reed, President of Premier Labs
Having spent more than two decades at the intersection of robotics, AI, and industrial technology, Joel Reed has seen the full arc of innovation — from early experimentation to today’s wave of real-world adoption. Read more about his experience and what he sees for the future of Premier Labs.